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Concentric Carpet

Spring 2015

I evolved Concentric Carpet’s original website, from a landing page for contact info, into a resource for their interior designer and architect clients. I worked with the business owner to organize his knowledge about carpet constructions, and I utilized user stories to concept out the structure of the site. The company’s desire for their new website was for it to inspire, educate, and provide a visual resource of options for the interior designer and architect.

Web Design
Brand Development

View Website: concentriccarpet.com

Homepage

Concentric Carpet homepage design, at the desktop browser width. Design features a large installation photo at the top of a hotel ball room. Below are four visual navigation cards with project photos for residential, retail, and hospitality products, as well as a card to navigate to Concentric Carpet's full project portfolio. Concentric Carpet homepage design, at the mobile browser width size. The site is responsive down to the mobile size.

Carpet Construction Library

Concentric Carpet construction library page at the desktop browser width. At the top is an explaination and below are visual images of each type of carpet construction. Concentric Carpet construction library page at mobile browser width.

Email Concept

Marketing email announcing the launch of the new website. Email design is optimized for mobile viewing, and gives the recipent links to the major sections of the website.

Unused Web App Concept

Concentric Carpet wanted to create a way for interior designers to view their unique designs. I created an initial concept for a react web application where interior designers could log in to access and search a design library, create collections, download tear sheets, and place orders.

Application landing page with user id and password sign in form. Screen for requesting access to application. View all screen for patterns. Navigation menu open with options to Search, View all, View Collections, View Boards, View Profile, or Log Out. Filter menu open to filter by color, with blue selected. View all patterns, filtered by the color blue and sorted by most recent. Collections landing page where you can see visual navigation cards for shibori, ink, geometric, and ikat. More details page for a pattern in the shibori collection. Page lists the design name, color, construction, quality, and fiber construction. There are also buttons to download the spec sheet, and add to boards.

Web App Concept Sketches

Scans of wireframe sketches made to work out ideas for the app concept. Scans of wireframe sketches and list of functionality ideas.

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